Most marketing platforms work well in the early stages. The real challenge begins in years two and three, when growth demands stronger systems, deeper data alignment, and seamless coordination across marketing, sales, and service.

HubSpot is ideal for SMBs and early mid-market teams because it’s easy to adopt and delivers quick wins. However, as complexity increases, teams often rely on workarounds and external tools, turning a simple platform into a fragmented tech stack. Many organizations don’t leave HubSpot because it fails—but because they outgrow it.

Creatio, on the other hand, is built for change. Its no-code architecture, AI-powered workflows, and tightly connected marketing, sales, and service processes make it better suited for enterprises managing complex customer journeys. Creatio embeds analytics directly into workflows, enabling real-time action rather than post-reporting insights, and supports AI-powered customer support as a cross-functional growth lever.

The choice isn’t about features—it’s about trajectory. HubSpot supports speed and simplicity early on, while Creatio enables long-term scalability without constant replatforming.

Read more B-TRNSFRMD